Plausible

Plausible is an open-source web analytics platform designed as a privacy-friendly alternative to tools like Google Analytics. Founded in Estonia, it emphasizes simplicity, lightweight performance, and user data protection by avoiding cookies and personal data collection. Plausible offers a single-page dashboard with essential metrics like unique visitors, page views, and referral sources, making it easy for website owners to understand traffic trends without complex setups. Its subscription-based model supports a sustainable, independent project that prioritizes ethical analytics over surveillance capitalism.